At CNN I worked on a wide range of projects: 9/11, the War in Iraq, Hurricane Katrina, The Asian Tsunami, the 2000, 2004 and 2008 Elections, Michael Jackson’s death, the Newton school shooting and CNN.com’s first in-depth coverage of San Diego Comic Con. Through the Special Reports team, running the Geek Out! blog or writing feature stories with the Living section of CNN.com, I was a part of delivering every major news story since 2000.
As you click through my portfolio, you’ll see some of that work, but it only hints at who I am. Even in a newsroom full of world-class journalists (and Pulitzer Prize winners!) I stood out.If you ask me why, I’ll tell you it’s because I am not a traditional journalist — I am a creative content strategist who found a home in journalism.
But if you ask my coworkers why I stood out, probably they’ll say, “orange girl rox!” Orange is my favorite color and my very noticeable signature.
In March of 2000, when I began working at CNN as a web editor — I coded the student news website, “FYI,” daily — I had to choose an AIM name. So I chose orangegirlrox, and not one of my coworkers ever forgot about it. Reactions ranged from cringe-worthy knock-knock jokes to greetings of “orange girl!” like the reception Norm got from the “Cheers” crowd.
My love of all things orange was a novelty back then, but it has become the perfect way to explain who I am. Orange is glaringly obvious and so am I: I’m a nerd, I’m pale, I’m short, I’m right-brained almost to a fault, I’m a violinist and I’m obsessed with Welsh Corgis.
Like orange, my tastes are bold and a little bit ahead of their time. I have a sunny, can-do outlook that thrives in team environments. Even the warning of orange safety cones can describe me: I often search the past for pitfalls to avoid in my current content strategies.
And now I’m on the second leg of my digital media career. I know how to plan and execute content that connects with users and maximizes the platform it’s on. I use the expertise of my journalism background and my natural ability to stand out in a crowd to grab readers’ attention and keep it, long-term.
Please enjoy the examples of my work on this blog and ping me if you want to talk digital media strategy! You can always find me at firstname.lastname@example.org.